Using Social Media as Recruitment Tool for Observational Studies

April 17, 2010


Olivier LAURENT - CEO at Coligane group

while social media offers a sea of patients eligible for recruitment, a lack of proper application to identify, recruit and sustain patients until the end of the trial can make The Rime of the Ancient Mariner, “water, water everywhere, nor any drops to drink,” come true. Formation of social networking sites that also act as screening sites for eligible candidates is the new method of recruitment that offers a highly economical option for the pharmaceutical companies. With intelligent organization, the social media can become a highly efficient recruitment tool that saves both time and money involved in the recruitment process.

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